Main: (631) 727-7722
Service: (631) 727-7722
Parts: (631)-727-2430
Open 9 AM - 8 PM
Call Us

The 2024 Toyota RAV4 Prime

Powered to outdo the ordinary.

Highlights

Specs at a glance.

MPGe

94 Miles

All-Electric Driving Range

42 Miles

of EPA-Estimated All-Electric Driving Range

Audio System

JBL® Premium

800 Watts Power 11 Speakers

2024 RAV4 Prime


2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
2024 Toyota RAV4 Prime Ice Cap
Ice Cap

Gallery

Take in the view.
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime
2024 Toyota RAV4 Prime

Features

Feast your hands on this.
2024 Toyota RAV4 Prime Performance & Exterior

Electronic On-Demand AWD

A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.

An Electric Drive

RAV4 Prime’s battery can be charged up in approximately 2.5 hours. When fully charged, RAV4 Prime has an EPA-estimated all-electric driving range of 42 miles. And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating.

Hybrid Battery Warranty

Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

Vertical LED Lights

Available bright LED accent lights placed within the front bumper vents help amplify RAV4 Prime’s stylish good looks.

19-In. Wheels

RAV4 Prime XSE’s 19-in. alloy wheels provide a dramatic flair and show off this SUV’s sporty side.

Paddle Shifters

Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime’s power directly into your hands for more control, and more thrills, every time you take hold of the wheel.

2024 Toyota RAV4 Prime Technology & Interior

Panoramic Glass Roof

Expand everyone’s view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.

Premium Leather Trim

A true treat for the driver. RAV4 Prime’s steering wheel and shift knob are wrapped in soft leather and feature red contrast stitching for an authentically sporty look.

10.5-In. Multimedia Display

Turn up the convenience with a touch of RAV4 Prime’s available 10.5-in. multimedia display. And with a standard 3-month SiriusXM® Platinum Plan trial subscription, you’ll always be up for the drive.

Available 12.3-In. Multi-Information Display

The 12.3-in. Multi-Information Display (MID) presents turn-by-turn directions, safety info, alerts and more, all at a glance, so you can keep your eyes on the road.

6.6 kW Charger

Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.

USB Ports and Qi-Compatible Wireless Charging

Stay connected to fun. Plug your smartphone or mobile device into one of up to five USB ports * to power up. You can also place your device on the available Qi-compatible wireless charging pad found conveniently in the tray below the climate controls.

2024 Toyota RAV4 Prime Safety & Convenience

Blind Spot Monitor With Rear Cross-Traffic Alert

Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you’re in reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side.

Eight Airbags

RAV4 Prime comes standard with a driver and front passenger Advanced Airbag System with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags.

ToyotaCare

Every new RAV4 Prime comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance for 2 years, unlimited mileage.

Front and Rear Parking Assist With Automatic Braking

When the system detects there is a possibility of contact with an object or vehicle, RAV4 Prime’s available Front and Rear Parking Assist with Automatic Braking (PA w/AB) sends audible and visual warnings, and in certain conditions, may automatically apply the brakes.

Remote Connect

Smart technology at hand. Through touch or voice commands, with an active Remote Connect trial or subscription, you can locate your vehicle, lock or unlock the doors and even start the engine — all from your Apple Watch® or Android™ smartwatch. 1-year trial included. 4G network dependent.

Wi-Fi Connect

With an active Wi-Fi Connect trial or subscription, you can easily connect up to five devices. Wi-Fi Connect allows up to five devices to stay connected to favorite apps for work or play while conserving battery power and data for every device. Wi-Fi Connect with up to 3 GB/1-month trial included. 4G network dependent.

2024 Toyota RAV4 Prime Toyota Safety Sense™ 2.5+

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.

Pre-Collision System With Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Lane Departure Alert With Steering Assist

When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected.

Pre-Collision System With Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

Automatic High Beams

The Automatic High Beams (AHB) are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.

Trims

Find the RAV4 Prime that's right for you.

SE

Starting at

$43,690

Includes these key features:

  • 39/38 MPGe
  • 2.5L 4-Cyl. plug-in hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)\
  • Electronic On-Demand All-Wheel Drive (AWD)
  • EPA-estimated all-electric driving range of 42 miles
  • 5.7-second 0-60 time
  • 8-in. multimedia display
  • 18-in. 5-spoke painted and machined sport alloy wheels
  • Toyota Safety Sense™ 2.5+ (TSS 2.5+)
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals
  • Electronic On-Demand All-Wheel Drive (AWD)
  • 7-in. digital Multi-Information Display (MID)

XSE

Starting at

$47,560

Includes SE features and adds:

  • 94/38 MPGe
  • 2.5L 4-Cyl. plug-in hybrid
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • Electronic On-Demand All-Wheel Drive (AWD)
  • Steering wheel-mounted paddle shifters
  • EPA-estimated all-electric driving range of 42 miles
  • 5.7-second 0-60 time
  • 10.5-in. multimedia display
  • SofTex®-trimmed seats with sporty red stitching and fabric seat inserts
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals
  • 12.3-in. digital Multi-Information Display (MID)
  • 19-in. 5-spoke painted and machined sport alloy wheels
  • Standard two-tone exterior color with Midnight Black Metallic roof

EPA-estimated 42-mile all-electric driving range when fully charged for 2024 RAV4 Prime. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov. EPA-estimated 94 combined MPGe rating for 2024 RAV4 Prime. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 38 combined gas-only mpg. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov. For Toyota hybrid, plug-in hybrid, fuel cell and battery electric vehicles beginning model year 2020, the hybrid (HV) battery is covered for 10 years from date of first use or 150,000 miles, whichever comes first. Coverage is subject to the terms and conditions of your New Vehicle Limited Warranty. See Owner’s Warranty and Maintenance Guide for details. May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models. Charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products. Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations. Airbag systems supplement the seatbelts and are designed to inflate only under certain conditions and in certain types of severe collisions. Always wear seatbelt, sit upright in middle and as far back in seat as possible to help decrease risk of injury. Do not put objects in front of an airbag. See Owner’s Manual for limitations. ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S. Use only if aware of circumstances surrounding vehicle and it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect depends on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Digital Key also requires Bluetooth® connectivity. Remote start/stop not available on manual transmission-equipped models. Remote start/stop and/or lock/unlock available on select models. Remote Connect is included with select paid Connected Services packages. See your Toyota dealer for details. Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/ for additional details. To learn about Toyota’s Connected Services' data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Google, Android, Android Auto, YouTube Music and other marks are trademarks of Google LLC. Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply. Service not available everywhere or in every vehicle. Depends on cellular network availability and GPS signal. Without either of these things, operability may be limited or precluded. Up to 5 devices can be supported using in-vehicle connectivity. Services subject to change at any time without notice. The Wi-Fi Connect trial begins at the time of enrollment and expires the earlier of 3GB data use or the 1-month trial period ends. Paid subscription required after trial. Select models include Integrated Streaming capability, which requires a separate subscription to third-party provider services. Data charges may apply. Valid in the contiguous U.S. and Alaska. Go to Full-Speed Range Dynamic Radar Cruise Control is not a substitute for safe and attentive driving. See Owner’s Manual for instructions and limitations. The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian or a bicyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations. Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See Owner’s Manual for limitations. The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian or a bicyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations. Automatic High Beams operate at speeds above 21 mph. See Owner’s Manual for instruction and limitations.